SEO is the chief strategy for improved digital marketing. Organic SEO techniques including social media, inbound marketing and blogging are still effective to make dollars. As the search engines are getting smarter with time, you have to bring significant alterations in your SEO techniques.
Currently, effective SEO means focused on mobile website optimization, content management, brand building, ORM, digital marketing and social media integration. You can station in the top rankings of search engine by implementing the latest trends and tactics. Here, are some discussed below –
Mobile friendly website –
In the present era of technology, people are using smart phones and tablets. So your website should be mobile friendly to grab interest of more and more users. Your website has to be responsive as Google love the site offering best user experience. If not having mobile support, you are shooting yourself in the pit.
Better engagement to social media –
Social media platforms are rising as a customer-service channel more than as an advertising channel. In the previous year, it is noticed that social media platforms are providing business as helpful to engage and impress users in a better way. Many marketers are using social media for business are integrating to major social media networks counting LinkedIn, Facebook, Twitter, Google+ and more.
Particularly, if your business encompasses a lot of traffic-grabbing content then having Google+ in your SEO plan is very important. With optimized content and profile on Google+ you are getting assured to have better search rankings.
Speed up your website –
In this busy world, people do not like to wait for loading a website for a long time. They require instant access. Google has announced that speed of a website has superior impact on search engine ranking. Therefore, reduce redirections, use YUI compressor, use content distribution networks, and optimize images to enhance the speed of your website and don’t forget about mobile version.
Use long tailed keywords –
Long tailed keywords are more specific than normal keywords. It can help you come up in top rankings and also to sustain. Such keywords help in getting specific visitors on regular basis.
Content is again the ruler –
Content is ruling this year as well. You need to have more effectual, interesting and unique content to drive your site in top rankings. Moreover, content marketing is introduced that require high-quality content to improve the visibility of your website.
Videos for developing social presence –
Videos are encouraging people to surf certain business websites. This is a great year for promotion through videos on YouTube and other social media platforms. So, plan to make stunning and expressive videos that touches the heart of targeted audiences to take you ahead from the crowd.
Focus to get rank in different search engines –
Google rankings are important, but you can be on top if you improve ranking in other browsers counting yahoo, yelp, Wikipedia, Amazon, etc.
Refine your existing website –
Instead of making new blogs or portals, revise on your old website to get more attention of consumers. Shortening the URLs, using catchy and noticeable titles, removing 404 errors, etc. can help meet the expectations of your clients.
Focus on schema and knowledge graph –
Searching is becoming complicated day-by-day. Schema and knowledge graph are introduced to ease the search of individuals as this help them in making well-versed decision. So, understand the terms and work accordingly. Incorporate these proficient techniques and bring yourself in the top rankings.