As we know, it takes a long time to see SEO results, and if you are the owner of the company and managing the entire company then it will take even longer to notice the effects. You should have a system in place to evaluate your SEO efforts. Also if you are a new company, it is more important that you perform SEO properly. After a year, you should analyze certain points to verify your SEO performance.
Check for improvement in your keyword position, traffic and conversions
To analyse the overall performance of SEO, you need to check these three major metrics. If you are a part of the SEO team, you will look for many other metrics also to improve the overall SEO results. Let us first take a look at these three metrics:
1. Keyword Position
This is the first metric that you should study since is a major part of SEO. It helps in bringing your website in front of your target audience. If your content strategy is working well, you can witness your top keywords doing well in SERPs.
If your keywords are doing well there are high chances that people are clicking on your website thus bringing more traffic to your website. To have a successful SEO your traffic rate must be high with very little bounce rate.
The ultimate way is to get customers through your SEO efforts. Off course it’s a process by which first you get traffic to your website and then it converts to customers. More the rate of conversion more will be your sales.
For improving your SEO strategy in 2015 here are some factors to consider
Having a lot of links is good, but not if they are coming from few domains. You need to understand the number of genuine root domains linking at your website rather than the number of links. The difference between your number of domains and number of links should not be large.
Talking further, you can get lot of links from lot of domains but it will still fall foul of Google. This happens because the domains linking to you could be related in some way. You can verify this by using “Open Site Explorer”. It correctly tells you how many root domains link to your site and also how many of them come from different IP addresses.
You can check what anchor text people are using to link back to your website. This is essential to check if you have any imbalance that needs to be corrected. When people link, they at times link inappropriately which is why links bearing the anchor text as “cheap xyz” will look spammed links by Google. Remember that people will rarely be uniform in the way they will mention your brand. Anchor text is a mixture of brand name, logical product name and even URL.
Be Mobile Friendly
As per the latest Google update Mobilegeddon, it is very clear that websites should be responsive. People nowadays use smart phones and tablets to search anything on the internet. For the convenience of user, Google has come up with this update. The websites that have failed to adhere to this have lost a huge number of mobile search ranking. Considering that more than 50% of the traffic comes from mobile, it has become necessary for webmasters to make their website mobile friendly.
Regular technical check-ups will help you evaluate how your website is working in Google. You can check for the following things:
Metadata- How unique and long are your titles and description.
XML sitemaps- Generate an XML sitemap and upload it to search console.
Robots.txt commands- One rogue C&P in your robots.txt file can result in Google avoiding your entire root domain.
HTML and CSS markup errors- They can stop your website from working efficiently.
Site speed- Check the speed of the site and make sure it loads faster.
If you follow all this, you can be assured that your SEO results will be improved and your website won’t be penalized.